Strategic Consulting
For Founders, Startups & SME’s
Helping Founders Build Smart Brands and Scale With Clarity.
Strategy &
Positioning
I help you clarify your vision, define a strong positioning, and build a strategy that supports your business growth.
GO-TO-MARKET &
MARKETING SYSTEMS
I help you design your go-to-market approach, map your customer journey, and build a marketing engine that brings results.
Founder Sparring & Decision Support
I act as your strategic partner — I challenge your ideas, simplify complexity, and help you make confident decisions.
Operational
Execution
I support you in implementing the strategy — from team setup to messaging and action plans — with clarity and precision.
Creative Thinking
for Growth
I bring fresh, bold ideas to unlock new growth opportunities and energize your business.
Strategy &
Positioning
I help you clarify your vision, define a strong positioning, and build a strategy that supports your business growth.
GO-TO-MARKET &
MARKETING SYSTEMS
I help you design your go-to-market approach, map your customer journey, and build a marketing engine that brings results.
Founder Sparring & Decision Support
I act as your strategic partner — I challenge your ideas, simplify complexity, and help you make confident decisions.
Operational
Execution
I support you in implementing the strategy — from team setup to messaging and action plans — with clarity and precision.
Creative Thinking
for Growth
I bring fresh, bold ideas to unlock new growth opportunities and energize your business.
Alice Nolla | CEO
We were structuring our startup in digital mobility when Helena came in — and became more than a consultant: a true strategic partner.
She helped turn our vision into a clear go-to-market strategy, with strong positioning and actionable steps.
Sharp, human, and results-driven — she brought clarity and speed when we needed it most.
Nicola McAdam | Founder
Working with Helena is always a pleasure. She has an incredibly strong work ethic and really cares about getting things right. As well as being easy to work with, she has a natural creative flair, great eye for design and a good understanding of marcoms. I highly recommend her services!
Laura Kaminski | COO
I had the opportunity to work with Helena on strategic and marketing advisory for my business. She brought clarity to my vision, built a concrete marketing strategy, and provided hands-on support during implementation. Thanks to her, I refined my positioning, launched an effective GTM plan, and made smarter decisions at every step. Helena’s insight, creativity, and founder-focused approach were game-changing — I highly recommend her to any entrepreneur looking for clarity, structure, and real impact.
Jeremy Boye | Entrepreneur
I worked with Helena on multiple marketing projects for the Ahimsa wellness center, including a full website redesign, e-commerce launch, and digital growth strategy. She’s sharp, independent, and always full of ideas. Her adaptability and commitment made a real difference — and her mastery of social media is truly impressive.
Anais Merino | CMO & Strategic & Operational Marketing Expert
I had the pleasure of working with Helena on a bold project — an intelligent travel app blending AI and human expertise. While the launch was paused due to funding, Helena delivered outstanding marketing work throughout. Visionary, creative, and always on point with tech trends, she turns complex ideas into smart, actionable strategies. I highly recommend her for any ambitious, innovation-driven project.
We clarify your goals and assess if we’re the right match.
I work closely with you (and your team if needed) to understand your context, priorities, and friction points.
We co-create a focused strategic plan, with quick wins and long-term priorities.
I support you as you implement: structure, feedback, decision-making, and course correction.
We adjust over time to fit your pace — whether it’s 6 weeks or 6 months.
I’ve always been drawn to projects at the crossroads of tech, creativity, and meaningful impact.
Over the past 10+ years, I’ve worked as a CMO and consultant across wellness, travel tech, and social advocacy — helping brands shape their positioning, build marketing systems, and scale with clarity.
I’ve also led high-level advocacy work with Chief Raoni, coordinating a 30-date European tour, meeting leaders like the Presidents of France and Portugal, and appearing at the Cannes Film Festival to support the Amazon cause.
What I bring: strategic thinking, bold execution, and a founder’s mindset — grounded in clarity, energy, and purpose.
I had the pleasure of working with Helena on a bold project — an intelligent travel app blending AI and human expertise. While the launch was paused due to funding, Helena delivered outstanding marketing work throughout. Visionary, creative, and always on point with tech trends, she turns complex ideas into smart, actionable strategies. I highly recommend her for any ambitious, innovation-driven project.
I worked with Helena on multiple marketing projects for the Ahimsa wellness center, including a full website redesign, e-commerce launch, and digital growth strategy. She’s sharp, independent, and always full of ideas. Her adaptability and commitment made a real difference — and her mastery of social media is truly impressive.
“I had the opportunity to work with Helena on strategic and marketing advisory for my business. She brought clarity to my vision, built a concrete marketing strategy, and provided hands-on support during implementation. Thanks to her, I refined my positioning, launched an effective GTM plan, and made smarter decisions at every step. Helena’s insight, creativity, and founder-focused approach were game-changing — I highly recommend her to any entrepreneur looking for clarity, structure, and real impact.”
J’ai eu le plaisir de collaborer avec Helena sur un projet ambitieux — une application de voyage intelligente mêlant expertise humaine et intelligence artificielle. Bien que le projet ait été mis en pause pour des raisons de financement, Helena a livré un travail marketing remarquable. Visionnaire, créative et toujours à la pointe des tendances tech, elle transforme les idées complexes en stratégies concrètes et efficaces. Je la recommande à tout projet ambitieux tourné vers l’innovation.
J’ai travaillé avec Helena sur plusieurs projets marketing pour le centre de bien-être Ahimsa, incluant la refonte complète du site, le lancement e-commerce et la stratégie digitale. Elle est brillante, autonome, toujours force de proposition. Son adaptabilité et son implication ont fait la différence — et sa maîtrise des réseaux sociaux est impressionnante.
J’ai eu l’opportunité de travailler avec Helena sur du conseil stratégique et marketing pour mon entreprise. Elle a apporté une vraie clarté à ma vision, construit une stratégie marketing concrète, et m’a accompagnée sur sa mise en œuvre. Grâce à elle, j’ai affiné mon positionnement, lancé un go-to-market efficace, et pris des décisions plus alignées. Son approche orientée fondateurs, sa créativité et sa vision stratégique ont été déterminantes. Je la recommande à tout entrepreneur en quête d’impact.
I had the pleasure of working with Helena on a bold project — an intelligent travel app blending AI and human expertise. While the launch was paused due to funding, Helena delivered outstanding marketing work throughout. Visionary, creative, and always on point with tech trends, she turns complex ideas into smart, actionable strategies. I highly recommend her for any ambitious, innovation-driven project.
J’ai travaillé avec Helena sur plusieurs projets marketing pour le centre de bien-être Ahimsa, incluant la refonte complète du site, le lancement e-commerce et la stratégie digitale. Elle est brillante, autonome, toujours force de proposition. Son adaptabilité et son implication ont fait la différence — et sa maîtrise des réseaux sociaux est impressionnante.
J’ai eu l’opportunité de travailler avec Helena sur du conseil stratégique et marketing pour mon entreprise. Elle a apporté une vraie clarté à ma vision, construit une stratégie marketing concrète, et m’a accompagnée sur sa mise en œuvre. Grâce à elle, j’ai affiné mon positionnement, lancé un go-to-market efficace, et pris des décisions plus alignées. Son approche orientée fondateurs, sa créativité et sa vision stratégique ont été déterminantes. Je la recommande à tout entrepreneur en quête d’impact.
Alice Nolla | CEO
We were structuring our startup in digital mobility when Helena came in — and became more than a consultant: a true strategic partner.
She helped turn our vision into a clear go-to-market strategy, with strong positioning and actionable steps.
Sharp, human, and results-driven — she brought clarity and speed when we needed it most.
Nicola McAdam | Founder
Working with Helena is always a pleasure. She has an incredibly strong work ethic and really cares about getting things right. As well as being easy to work with, she has a natural creative flair, great eye for design and a good understanding of marcoms. I highly recommend her services!
Laura Kaminski | COO
I had the opportunity to work with Helena on strategic and marketing advisory for my business. She brought clarity to my vision, built a concrete marketing strategy, and provided hands-on support during implementation. Thanks to her, I refined my positioning, launched an effective GTM plan, and made smarter decisions at every step. Helena’s insight, creativity, and founder-focused approach were game-changing — I highly recommend her to any entrepreneur looking for clarity, structure, and real impact.
Jeremy Boye | Entrepreneur
I worked with Helena on multiple marketing projects for the Ahimsa wellness center, including a full website redesign, e-commerce launch, and digital growth strategy. She’s sharp, independent, and always full of ideas. Her adaptability and commitment made a real difference — and her mastery of social media is truly impressive.
Anais Merino | CMO & Strategic & Operational Marketing Expert
I had the pleasure of working with Helena on a bold project — an intelligent travel app blending AI and human expertise. While the launch was paused due to funding, Helena delivered outstanding marketing work throughout. Visionary, creative, and always on point with tech trends, she turns complex ideas into smart, actionable strategies. I highly recommend her for any ambitious, innovation-driven project.
